Accelerating Business Market Share

Accelerating Business Market Share

How can you increase business market share? Well one thing that does not work is sitting on your ass and waiting for others to do it for you. If you want it, you have to get busy and go get it. No one is going to automatically flock to your product or service until you ask them or someone tells them. To propel such customer response is not rocket science but it can be and one should consider all possibilities. So you are probably wanting to hear some secret strategy and real world knowledge right about now right?

Okay very well let me tell you how we do it. We call it “Bonzai and Blitz Marketing” and it goes something like this; First you scout the area for every potential customer of every subsector or possible market niche in the area. Then you list all of these out and categorize them as to which are potentially the most profitable sectors to operate and look at the clustering by area of the city, county, state or region. Next you take the highest priorities based on clustering and profitability and you put together your Blitz Team to go out and contact these companies. Ask questions, offer products, services, terms and find out what the competition is doing, promising or failing at.

Next you go in for the kill and close the very best accounts and attack the market, sign up customers and blast your company into the future. You never look back and drive towards the goal line. If the competition does not get out of the way accelerate as you go over, around or thru them. I swear to God, I do not want to hear any pussies out there complaining that this is hard work or making excuses. Quite frankly winning is not of the weak or the pansy asses of the world. Stop sitting on your butt and get out there and kick some. That is all you may go. Consider this in 2006.