Aggressive Marketing
Ezine publishers and other online business owners, seem to prefer Online Advertising options. But why stop there? You can reach a whole new market by taking your advertising efforts "offline". Adding Offline Advertising to your Online Advertising can help your business in ways that you have never imagined!
I'm not talking about Direct Mail. That can be very costly. Keeping your costs down, especially when starting a new business should always be a top priority.
So how to you advertise "offline", inexpensively? It's easier than you think. Flyers are a great, inexpensive way to advertise offline.
Create an eye catching flyer that provides tear offs and post them in your local shopping center, schools, or other places that allow you to post flyers. When people pass by your flyer, they can tear off your information. Fast and convenient.
Keep copies of flyers in your car and carry them wherever you go. You never know when you may find a place to post them. Then once a week, go back to where you placed the flyers and replace them with new ones.
Chances are your tear offs will be gone and you need a fresh one to replace it !
If you are looking to widen your reach, ask your subscribers if they would like to become helpers. Mail some flyers to them and ask them to post them in their local supermarkets and schools and any other place that allows postings. You might want to offer them a small gift for doing this for you. You will be surprised as to how many people will do this for you. It doesn't hurt to ask.
Another inexpensive way is to create business cards. I have found that many places like beauty salons, mom and pop stores, stationery stores and other business establishments, will allow you to leave business cards on their counters. So why not get a few hundred Biz Cards printed up and start leaving them wherever you go? Send some to family , friends and to your helpers. I personally use Vistaprint.com. They are inexpensive and the quality is Top Notch.
Go ahead, add Offline Advertising to your campaign and BECOME that aggressive marketer!
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Author : Stacie Zaragosa
Stacie Zaragosa is the publisher of Ezine Empire ? http://www.ezineempire.com and also the owner of Zara's Fun Page. ?
Stacie writes about the Nitty-Gritty - Nuts + Bolts, TINY things, that make your CASH, Go further. Business + Personal, Stacie’s specialty is saving cash, true value and living better! Visit Stacie today: http://www.ezineempire.com Article may be reprinted in it's entirety, with the resource box in tact. |
