Branding

In certain cases the company name itself is used as a family brand name under which varied products of the company are marketed. This process is calle ...  Read more

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. I ...  Read more

Industrial name plate is a vital industrial product identification tool. Each product needs to be identified, for this name plates are attached or pri ...  Read more

Classically Corporate Identity has favored logo related issues that either represent admirable aspects of a company or that engender feelings or emoti ...  Read more

Company Logo Design? Brand Identity? Are they really important? Yes, they are! A corporate identity or brand identity is the visual, emotional and cu ...  Read more

Product identification is the process of branding products. The branding is an important aspect of product planning. It involves the assignment of a b ...  Read more

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into ...  Read more

Online sales are becoming an ever more significant segment of the country's retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Comm ...  Read more

“Do I need to get a professional logo for my company?” This question has more than likely come to your mind, whether you are just conceptualizing you ...  Read more

Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having ...  Read more

Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. N ...  Read more

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available abo ...  Read more

One of the major drawbacks for online store owners who accept PayPal is the unbranded checkout it provides. Many owners want to display their shops lo ...  Read more

When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen mark ...  Read more

Remember the old slogan that “children should be seen and not heard?” Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 year ...  Read more

The power of Personal Branding is all around us. Recently, while getting in touch with my inner child, I took a spin to my local theater to catch the ...  Read more

Researchers agree that we each have our own unique “mental vocabulary.” It is this vocabulary that we use to communicate to ourselves and to others. O ...  Read more

We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are ...  Read more

Are Product Margins Merely Margins of Error? Packaged goods companies continue to fight for every drop of margin they can squeeze out of a crowded c ...  Read more

Brand is important even when not changing your name.If your goal is to grow your market share and your category is relatively mature then re-evaluatin ...  Read more