Fundraising

When is the best time to recover a lapsed donor? Before they lapse. Using a “pre-lapsed donor letter.” I heard recently of a non-profit organization ...  Read more

What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter? Would your letter be boring? Predictable? ...  Read more

Did you know that 85% of Non Profit Fundraising every year is acquired from direct individual donations? That 85% consists of large and small donatio ...  Read more

Benevolence, good will and philanthropy are honorable principles to adhere to and run by, but when bills start amassing, a nonprofit or charitable org ...  Read more

Like most organizations, schools in the United States are subject to constant budget stress. Important athletic and scholastic programs are subject to ...  Read more

Fundraising is both challenging as it is rewarding. Raising the needed fund for a worthy cause is indeed spiritually and emotionally satisfying. Every ...  Read more

With the new school year approaching fast, it is time for schools to set their fundraising efforts for the upcoming year. There will be fundraising co ...  Read more

During the summer of 1999, seventeen high school students became the first group of public high school students from Maine to travel to the People's R ...  Read more

If you are looking for an easy fundraising idea to raise money for your child's youth activity, this is one of the best methods I have ever used and i ...  Read more

Non-profit organizations need funding for a variety of reasons, from hosting an event to providing services to paying staff salaries, just like their ...  Read more

Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of College and Yonge streets, in downtown Toronto, beg ...  Read more

Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places y ...  Read more

One of the challenges for any group or organization is finding new ways to raise funds. It seems that everyone sells candy bars or puts on a car wash. ...  Read more

Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the d ...  Read more

Its has been around 2 years since the Livestrong bracelets craze, where they have sold more than 40 million bracelets worldwide! Imagine thats even mo ...  Read more

Email is cheaper than direct mail but that’s not why you should embrace it. Your non-profit organization should be communicating with donors and memb ...  Read more

“I can’t ask for money.” How many times have I heard that? With those simple words, thousands of people each day take themselves out of a career that ...  Read more

I close my eyes and imagine how free my community would feel if all of its fundraising needs were consistently met. Every child could be adequately cl ...  Read more

One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them b ...  Read more

What makes today’s rubber silicone bracelets a hit? Could it be the color, size, or design? I think rubber silicone bracelets are such a hit because o ...  Read more