How To Get Your Customers To Pay For Your Vacation
Let's say that you are going on vacation. You're going to Vegas! Wednesday, Thursday, & Friday the store would be closed. You have 2 choices: Worry about how much money you are losing by not being in the store, or using your trip as a way to get a boost in business. This is what we did; About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper & put a sign on the store's front door. Here's what it said;
"My wife Cheryl & I are on a vacuum cleaner buying trip ( & mini vacation ) to Las Vagas, Nevada. The bad news is that the store will be closed Wednesday, Thursday, & Friday. The GOOD news is; If you were thinking of buying a vacuum cleaner within the next year COME BACK SATURDAY! We'll have prices slashed & lots of FREE STUFF for anyone who buys a vacuum from us on SATURDAY. WARNING; When you get here Saturday, the store may be full of people looking for a vacuum cleaner at a great price. PLEASE WAIT YOUR TURN! The longer you have to wait, the better the price. WE ARE ONLY DOING THIS ONCE THIS YEAR. Saturday from 10AM-6PM. Monday, our vacuums go back up to our regular ridiculously high prices. so COME BACK SATURDAY! WE PROMISE IT WILL BE WORTH THE WAIT!"
That was the sign. After the dust settled on Saturday ( about 7PM ) we had sold $4,118.65 in Vacuum Cleaners. I wonder if I'll do the same thing next year?
If you will invest a few cents in a piece of paper (or two), place the sign by your door, you'll have a waiting mob of buyers, greeting you the day of your return. Won't that be fun?
Author : Claude Whitacre
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