Marketing Direct

Without a doubt, one of the most difficult things to decide for any business is how much to spend on promotion. There is one way to determine the answ ...  Read more

For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer. That deba ...  Read more

Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you s ...  Read more

I guarantee you, if you ask 100 marketing professionals today about the most important thing you can do to maximize your direct mail sales, one answer ...  Read more

Donations are the whole point to a fundraiser letter. But do you know how much to ask for? If you ask too much you may lose the potential donor. If, ...  Read more

The answer is Yes, and, No. Obviously you can indeed sell a price, that is, sell a product by focusing exclusive on its low cost. That’s after all ho ...  Read more

Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want t ...  Read more

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where me ...  Read more

I read a lot of postcard marketing articles written by postcard vendors, and it seems to me that most of them say the same thing: Send lots and lots ...  Read more

This is the first in a series on Direct Mail and Mail Order. In mail order, the potential customer is first contacted by classified or print ads to g ...  Read more

In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary ...  Read more

So often we watch businesses launch marketing campaigns and often they fail to achieve the desired results because they do not take into consideration ...  Read more

So you think that Snail Mail is a dinosaur? Not if you intend to reach new prospects and current clients. According to the U.S. Census Bureau, in 2004 ...  Read more

As I go through my professional career, which spans three decades, I am truly gratified and take a great deal of pride at the in roads and level of in ...  Read more

A good ORDER FORM for a fundraising or a direct sales letter must have the following 8 MINIMUM components: 1) A set of CHECK BOXES for alternative po ...  Read more

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should l ...  Read more

Direct Selling is the most powerful way to distribute products and services to information-overloaded consumers in the twenty-first century. As a pro ...  Read more

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases ...  Read more

One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best wa ...  Read more

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to cre ...  Read more