Is marketing one of the last bastions of unregulated expenditure within a business?
There is growing pressure from the Boardroom and Executive Manage ... Read more
Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this proces ... Read more
Small business is a hot market for IT consulting. There are different sizes of small businesses and they all have different IT consulting needs. In th ... Read more
A niche market is a group of people with common characteristics, issues and concerns.
For example, attorneys, couples dealing with infertility, paren ... Read more
Regardless of industry segment, progressive CEOs and Board of Directors are looking for the “silver bullet” to consistently deliver top-line revenue a ... Read more
Clarifying and implementing corporate core values – corporate DNA – will result in a business advantage.
Two questions every company should ask:
1. ... Read more
As entrepreneurs we tend to do it all. But the real question is – are we doing it well? While we may be the best there is in our chosen field, we are ... Read more
Business cards, brochures, data sheets and media kits are often your very first introduction to potential clients. What statement are you making for y ... Read more
Trade shows and conferences are lively bazaars for competitive intelligence gathering, with less law and order than any Silk Road outpost. Venues are ... Read more
How can you increase business market share? Well one thing that does not work is sitting on your ass and waiting for others to do it for you. If you w ... Read more
What is a micro-small business looking for in a small business IT consulting professional? You need to know desktop PC hardware. You need to be good o ... Read more
Most of the management courses have strategy game playing as a subject. I am a marketer. My product price is say - x. my competitor introduces his/her ... Read more
One way to run your small mobile oil change business is to go after the customers who are employees at large corporations. This works well, although c ... Read more
Marketing is the art of informing people about products or services or even about companies, although in that case the activity is closer to branding. ... Read more
Business Tools
Admit it – seeing your competitor’s picture in a feature article in the newspaper or a trade publication gave you a flash of jealousy. ... Read more
In IT consulting, you can target various sized businesses. Beyond the sweet spot small businesses with 10 to 50 computers and 10 to 100 employees are ... Read more
It seems that everyone from the 15-year-old child to their Grandmother is able to design a web site these days. You could also build the site yourself ... Read more
Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our ... Read more
Telemarketing lead lists...think out the box
A quality telemarketing lead list is not easy to get, sure you could phone everyone in the phone book bu ... Read more
One of the great advantages that small businesses have is that by their very nature they are more personal.
What clients experience in working with a ... Read more
