PR

Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you’ve seen those Hefty ...  Read more

You may wonder what I am talking about when I say you can get “almost free” new product publicity to work for you. By way of explanation let me site a ...  Read more

I see your lips moving, but all I hear is “Blah, blah, blah, blah, blah.” I know it’s not what you want to hear, but quite simply, if you are a speake ...  Read more

I turned on the television news recently to learn that one of our top football teams may have lost an important match because of illness, the story be ...  Read more

How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that ca ...  Read more

Publicity is a funny business. On one hand you have as many variables as you do opportunities to promote and yet, on the other hand, beneath it all, t ...  Read more

Obviously there’s more than one way to get your name in the headlines. You can offer incredible deals or you can do the outrageous. You can discover s ...  Read more

It’s true about any profession. The old pros somehow always seem to get everything done much quicker and more effectively. They’ve made their mistakes ...  Read more

As in any business, once you’ve been the publicity business for a while you start to discover those little insider secrets that make life so much easi ...  Read more

There’s an unwritten code of ethics out there that dictates the guidelines the media expects savvy publicists to follow. Certain do’s and don’ts that ...  Read more

Most businesses have their heroes. They’re the trend-setters who lay the foundation for the rest to follow. In the publicity business, the real trend ...  Read more

It’s a real shame. If you open most any newspaper in the country you’ll find at least one story you know really didn’t need to be there. It just isn’t ...  Read more

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR ...  Read more

One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to s ...  Read more

Ask yourself what readers or a reporter will be interested in. Are you launching a web site? Is there an issue you can protest? Do you offer an app ...  Read more

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, ...  Read more

If you have a low budget or no budget your advertising campaign can still be done for free, and a small business owner can get free ads with large pub ...  Read more

Charity avails so much as the old adage goes. Most of us like to help others and you don't have to go too far out of your way to give. In some cases, ...  Read more

Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenue ...  Read more

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, th ...  Read more