Marketing Advice Focus

Lately I find myself stepping on our bathroom scale at least once a day. I think it's because I have been exercising more regularly and I want to see ...  Read more

Often people think others are arrogant when they will not hear their advice or point of view. Yet in a way that is an arrogant thought in itself. You ...  Read more

Marketing is not over when the campaign is in full swing. You need to be available to make adjustments and answer questions from your target prospects ...  Read more

You find them a lot. The advice to change product X for Product Y because Y is endowed with superior features, higher overall quality, etc. in fact, s ...  Read more

One of the biggest mistakes business owners make is trying to market their product or service to a large general market instead of focusing on a small ...  Read more

Many small time wannabe marketers who write marketing, advertising and sleazy sales books will have you believe that the over all marketing plan is th ...  Read more

Small business advice from people who have been there, done that is invaluable. Here is some small business advice we have gathered over the years: D ...  Read more

The advisor is productive in a variety of ways. Different advisors -- either internal or external ones -- will dedicate their time according to a cert ...  Read more

With access to cheaper funds through GDR/ADR issues, Euro loans etc. big corporations are shying away from bank finance. This trend of disintermediati ...  Read more

You landed that first job and you have been at it for about a year or two. And you're looking for career promotion advice to move up the ladder, succe ...  Read more

The marketing field is flooded with sources and experts. How does a business owner weed through these sources - and all their advice - to find someone ...  Read more

One very important way to ensure interest and keep a mastermind group moving toward new challenges is to set rules in the beginning. The first couple ...  Read more

Several years ago, I was sitting in my high school guidance counselor’s office because I want to find some help about my future career. I really had n ...  Read more

Do you know how to recognize your ideal client for your business? Do you have any idea of the characteristics of your ideal client? Have you taken tim ...  Read more

Networking is all about giving, helping and supporting the people in your network. The core principle behind networking is that the more you build up ...  Read more

One of Will Roger’s great quotes is one of my favorites. Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit th ...  Read more

Probably the greatest single lesson I have learned in some forty years in business is to focus my marketing efforts on good clients. When I think abo ...  Read more

Going out for your fist job interview can be a bit terrifying and intimidating. You have probably heard a lot of advice on how to write a resume, but ...  Read more

In a small business it's not financially sustainable to pay for bad advice, nor is it advisable, of course, to act on free bad advice. So how do you k ...  Read more

The way we work and the results we achieve are important. It's important to focus on outcomes but not to the exclusion of other considerations. Your ...  Read more