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Wisdom From The Wizard Of Westwood Wisdom From The Wizard Of Westwood
Author : Tom Lemanski
John Wooden (a.k.a. The Wizard of Westwood) is arguably the most successful coach in the history of college basketball. I recently gained new insight ...  Read more
Take Your Own Business Portraits: How To Get Away From Prison Mug-Shots! Take Your Own Business Portraits: How To Get Away From Prison Mug-Shots!
Author : Fiona Bailey
How can you make ‘head and shoulder’ shots look professional and be less embarrassing for the subject? If you are being photographed, how can you get ...  Read more
Small Business Marketing Advice - Focus through a Customer Lens Small Business Marketing Advice - Focus through a Customer Lens
Author : Craig Lutz-Priefert
If Package is the most misunderstood component of the three essential marketing elements of Brand, Package, and People, then this exercise will help y ...  Read more
From Good To Even Better From Good To Even Better
Author : Jim Meisenheimer
There's a terrific article in the current issue of Fortune magazine, titled What It Takes To Be Great. Geoffrey Colvin's subtitle for the article, Re ...  Read more
Solo Professionals and Dead Reckoning Discussed Solo Professionals and Dead Reckoning Discussed
Author : Lance Winslow
Being your own boss and owning your own business can be a lot of fun. For some they consider it part of their American Dream. Many people decide to be ...  Read more
Customer Service at Starbucks is Stellar Customer Service at Starbucks is Stellar
Author : Lance Winslow
Most Starbucks Groupies or customers love the service and the coffee at Starbucks. Perhaps they are addicted to the caffeine and simply like to go to ...  Read more
Solo Consulting Failures - Good Ideas Gone Bad Solo Consulting Failures - Good Ideas Gone Bad
Author : Lance Winslow
Many people wish to become their own boss and they have many years of specialization in a particular industry, with worldly knowledge sometimes spanni ...  Read more
Managing the Sales Floor at Starbucks Managing the Sales Floor at Starbucks
Author : Lance Winslow
Managing the sales floor at Starbucks looks easy right? Sure it looks easy but it is not really. You see these young sales people and customer relatio ...  Read more
Direct Mailing and Direct Nailing Direct Mailing and Direct Nailing
Author : Lance Winslow
Using targeting software and carefully studying your demographics you can really increase your direct mailing and direct marketing results. There are ...  Read more
The Renegade Salesperson Can Ruin Your Company The Renegade Salesperson Can Ruin Your Company
Author : Lance Winslow
All companies need sales people and those who are good in sales indeed have their pick of the best companies to work for. But beware if you run a comp ...  Read more
Are You Advertising Your Company or Entertaining Viewers? Are You Advertising Your Company or Entertaining Viewers?
Author : Lance Winslow
Have you ever sat by the Television and saw a very funny commercial, which made you laugh and thought that was a really good commercial? Sure we all h ...  Read more
12 Tips for Using Big Checks in your Publicity/Photo Op Campaign 12 Tips for Using Big Checks in your Publicity/Photo Op Campaign
Author : Doug Ellenberger
If you or your company are donating money to help non-profit organizations... and photo opportunities are an afterthought, you could be missing fabulo ...  Read more


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