Small Business Marketing Advice Focus Through A Customer Lens

Is your nonprofit organization doing fundraising online? If the answer is no, this is something that you should be looking into. There are many types ...  Read more

Okay, okay, I admit it – I have a pretty bad case of it right now and it is one of those maladies that if not addressed can get pretty serious: Lack o ...  Read more

If Package is the most misunderstood component of the three essential an class="highlight">marketingan> elements of Brand, Package, and People, then this exercise will help y ...  Read more

With access to cheaper funds an class="highlight">throughan> GDR/ADR issues, Euro loans etc. big corporations are shying away from bank finance. This trend of disintermediati ...  Read more

an class="highlight">Marketingan> is not over when the campaign is in full swing. You need to be available to make adjustments and answer questions from your target prospects ...  Read more

an class="highlight">Smallan> an class="highlight">businessan> an class="highlight">advicean> from people who have been there, done that is invaluable. Here is some an class="highlight">smallan> an class="highlight">businessan> an class="highlight">advicean> we have gathered over the years: D ...  Read more

Many an class="highlight">smallan> time wannabe marketers who write an class="highlight">marketingan>, advertising and sleazy sales books will have you believe that the over all an class="highlight">marketingan> plan is th ...  Read more

One of the biggest mistakes an class="highlight">businessan> owners make is trying to market their product or service to a large general market instead of an class="highlight">focusan>ing on a an class="highlight">smallan> ...  Read more

an class="highlight">Smallan> an class="highlight">businessan> people rely on customer feedback to gage their customer service and they figure out what works and does not work as they help these cus ...  Read more

an class="highlight">Smallan> an class="highlight">Businessan> Marketers often undervalue and misunderstand the third critical element of an class="highlight">marketingan>: People. Remember, Brand is who you are to the cus ...  Read more

Lately I find myself stepping on our bathroom scale at least once a day. I think it's because I have been exercising more regularly and I want to see ...  Read more

For most an class="highlight">smallan> an class="highlight">businessan> owners acquiring new customers is a top priority. You hope your an class="highlight">marketingan> efforts will bring in more than one customer at a ti ...  Read more

Often people think others are arrogant when they will not hear their an class="highlight">advicean> or point of view. Yet in a way that is an arrogant thought in itself. You ...  Read more

In a an class="highlight">smallan> an class="highlight">businessan> it's not financially sustainable to pay for bad an class="highlight">advicean>, nor is it advisable, of course, to act on free bad an class="highlight">advicean>. So how do you k ...  Read more

If Brand is identity, Package is the wrapper identity is presented in. A strong Brand really helps an class="highlight">smallan> an class="highlight">businessan>es pull new customers into the store. ...  Read more

Is your an class="highlight">marketingan> in your company affective? Does your an class="highlight">marketingan> deliver the message to the customer that you want to deliver? Is the message that you ...  Read more

The marking of glass for industrial use has been done for hundreds of years. In the past the methods used have included ink stamp marking, sand blasti ...  Read more

David Ogilvy was the most famous advertising man of the twentieth century. So, what can a an class="highlight">smallan> an class="highlight">businessan> owner that can’t even afford the services of ...  Read more

an class="highlight">Smallan> an class="highlight">businessan> an class="highlight">marketingan> strategies identify and implement the goals of the company. A sound an class="highlight">marketingan> strategy is inevitable for the success of any b ...  Read more

Along with your an class="highlight">businessan> plan, your an class="highlight">smallan> an class="highlight">businessan> an class="highlight">marketingan> plans is only of the most important long-term plans you’ll make for your an class="highlight">smallan> an class="highlight">businessan>. ...  Read more