Win

An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviat ...  Read more

Sales Promotions are Better Than Advertising... Sales promotion is an advertising channel that is directed at boosting short term sales through coupon ...  Read more

It all started a week ago. I was driving home from another long, waste-of-time sales meeting, at the office, when I noticed a strange sensation in my ...  Read more

Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. O ...  Read more

There are bombardments of advertisements in every part of the city. But have you ever imagined an advertisement on a balloon high above the sky. Yes, ...  Read more

Postcards are essential marketing tools used at present. They are significantly used for advertisements, greeting cards, invitations, coupon cards and ...  Read more

What is Unclaimed Money? Think you know where all your money is? Maybe not. There are over 50 million people that are owed unclaimed money. Their mon ...  Read more

We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are ...  Read more

'Crikey', the khaki shirt and the boundless enthusiasm. Steve Irwin created the most well known international personal brand of any Australian. Now ...  Read more

Steve Irwin made me gasp in life and in death. From my sleepy SoCal living room I’d squirm with both worry and delight over the hyperactive chubby fel ...  Read more

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLI ...  Read more

“A logo can make or mar one’s business.” A powerful logo can spell instant success for a corporate entity while, on the other hand, a bad logo can mis ...  Read more

To get a winning logo design is the biggest desire of every company. You would always be looking for secret tip or tips to design a winning logo. Why ...  Read more

Q: “For a long time I’ve been thinking about a career change. I’ve got a terrific idea for a service targeted to first-time home buyers and real estat ...  Read more

We walk into an interview with the unspoken assumption that the employer knows we want the job. Except for practice interviewing or cold calling, we p ...  Read more

On February 16, 2006 the Health Insurance Portability and Accountability Act was finalized, and enacted. This law is designed to establish national st ...  Read more

Employers can tell which job candidates have done company research and which ones have not. Candidates who can offer information about the organizatio ...  Read more

Would you like to break out of a regular job and start freelancing? Perhaps you've got the skills, but are not quite sure where to start looking for w ...  Read more

A surefire way to separate yourself from a sea of other qualified candidates is to write a follow-up letter after an interview. Most job seekers negle ...  Read more

Pay attention. Follow directions. Do these phrases sound familiar? They should, from day one these two phrases are repeated to us over and over again. ...  Read more