CXM

C&X

By UNIQUE BUSINESS IDEAS

CUSTOMER EXPERIENCE MANAGEMENT

It is a program, or we may call it a long-term business strategy! 

What is customer experience?

It is the customer's perception that is built out of various transactions with the company.

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This strategy puts the customer in the center position of the organization’s marketing, sales, and service strategy.

In simple words CX quantifies the customers’ sentiments about their experience with the company.

Brooklyn

It is different from CRM strategy, CRM aims to outreach customers and focuses on sales whereas CX works on the essence of the voice of the customer for improvement and business sustainability.

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Customer retention. Feedback drives improvement. Feedback helps understand competition. Words of mouth advertisement.

Benefits of CXM.

Customer Experience Journey.

How do customers discover a company? What alternatives does a customer see? How do customers make the buying decision? How does a customer expect post-sales support to be?

Brooklyn

Buyer Persona plays a pivotal role in the Customer Experience Journey