UNIQUE BUSINESS IDEAS

BUSINESS GLOSSARY 2022 SERIES

What is benchmarking in business?

It is a process that draw a comparison with competition.

Like business performance, product, service, user experience etc...

Example of benchmarking.

Bank ABC wants to benchmark their APP with the rest of the competitors.

To identify who is best in user experience and why.

How benchmarking is done?

Identify the area

Identify competitors

Set objective

Action plan

Monitor

Extract differences

Types of benchmarking practised in business.

Performance

Practice

Internal

External

It can be anything that is comparable.

How benchmarking helps business?

To identify industry's best practices

Product & process design

To identify key business metrics

Unique Business Ideas

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