WHAT IS BRAND EQUITY?
BUSINESS
GLOSSARY
2022 SERIES
VALUE
IN SIMPLE LANGUAGE THE BRAND EQUITY MEANS THE SOCIAL VALUE OF A BRAND
A QUALITITIVE VALUE BASED MEASUREMENT OF BRAND'S POSITIVE RECOGNITION OR GOODWILL
White Frame Corner
White Frame Corner
BRAND EQUITY IS AN INTAGIBLE ASSET FOR THE COMPANY.
COMPONENTS
White Frame Corner
White Frame Corner
ASSOCIATION
AWARENESS
LOYALTY
QUALITY PERCEIPTION
PATENTS
TRADEMARKS
RELATIONSHIP
WHY PATENTS
TRADEMARKS
RELATIONSHIP WITH TRADE ARE CONSIDERED COMPONENTS?
BECAUSE THEY PROTECT THE BRAND FROM BEING COUNTERFREIT
White Frame Corner
White Frame Corner
HOW IT IS MEASURED?
IT IS A SUBJECTIVE CONCEPT. THE PROCESS OF MEASURING IS CONDUCTING SURVEY, RESEARCH, AUDIT FOR A PARTICULAR BRAND OR AS A WHOLE FOR THE COMPANY.
White Frame Corner
White Frame Corner
THE MEASUREMENT MATRIX ARE
CONSUMER
- PERCEIPTION, ATTITUDE, BELIEVE ETC
White Frame Corner
White Frame Corner
FINANCIAL
- REVENUE, PROFIT, MARKET SHARE ETC
STRENGTH
-
RECALL, AWARENESS, LOYALTY ETC.
WHAT IS LOYALTY?
WHEN CUSTOMER BUYES SAME BRAND REPETEADLY.
White Frame Corner
White Frame Corner
WHAT IS RECALL?
WHEN CUSTOMER REMEMBER THE BRAND NAME & CAN RECALL EASILY.
WORLD'S TOP BRANDS!
CAN YOU NAME THEM?
More
Stories
.
WHAT IS AFTER SALES SERVICE?
WHAT IS An ASSET?
WHAT IS AMORTIZATION?
www.uniquebusinessideas.net
THANKS FOR WATCHING
VISIT OUR BLOG
www.uniquebusinessideas.net