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What is Buyer Persona?

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BUSINESS GLOSSARY 2022 SERIES

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Buyer persona depicts who your ideal customers are!

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It is a research based customer profile

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Buyer persona sometimes calls marketing profiles 

Personality Profession Habitat

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Buyer persona sometimes calls marketing profiles 

Likes & dislikes Values & fear Negative info

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Uses of buyer persona

Setting target Product design Pricing

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Uses of buyer persona

Packaging Target geography Service strategy

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2 Important Buyer Persona Questions.

Who are they? Why will they buy?

If answered correctly, that will be an answer of million dollars!!

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