Introduction
With the growing demand for indoor plants, the home gardening business has established itself as a profitable business. In this article, we will learn how to build a successful garden business using a small space in our home. We will also know the problem statements in detail and the required investments. Moreover, if you want more information I promise to get back in a week.
Who can do this home gardening business?
If your home has a covered backyard or a covered roof or balcony you may think about an experiment that might become a successful home gardening business. The business we will talk about needs an artistic approach and a nature-loving attitude.
Problem statement
We know how crowded and polluted our environment is in cities, and we also know that more than half of the population in cities lives in the concrete jungle where a long site of green vegetation is rare.
With this adversity, city dwellers are now becoming keen on indoor gardening, and those who maintain a busy schedule prefer indoor plants as a piece of home décor and value-adding stuff. So, we will see how we can start an indoor plant business in a small space by investing 50 thousand rupees.
Preconditions of Home Gardening Business.
Please note there are some preconditions that you need to check before you start, I call it the “All Yes” rule. If all your response is YES then only you can start the business, I will help you answer the first question, the rest you need to find out before you start.
- Your locality covers almost a two-km radius area having multiple apartments.
- Are you the only player in your locality?
- Are you ready to approach 50 residents of your locality for a survey?
- Do you have your own space?
- Do you have fifty thousand rupees in hand or can arrange to start the business piloting?
Check before you start the home gardening business.
Ask the following questions yourself, and work on them unless the answer is “Yes”
- Do you have a simple business plan ready with you?
- Do you have a supply source ready with you?
- Do you have a product design ready with you?
Do you have ready contacts with the shops where you will place the products or where you will do marketing?
Your product cost is less than 20% of existing products available in the market.
You are ready to work for 90 days consistently.
Read more business ideas here.
Indoor Plant home gardening business with 50K.
- There is mainly 12 Variety of plant that suits the Indian climate inside a room and without normal sunlight exposure. Please visit a nursery and research on the internet.
- You will get a fair idea of the availability, size, pot size, and specialty of the plants.
- Negotiate with the nursery, to buy in bulk like 10 of each.
- Contact a decorative pot supplier and buy in quantity at a discounted rate. [Buy nursery items]
- Make sure you have given the plant a safe and comfortable homestay, you need to study each plant’s characteristics and requirements. [Read about indoor gardening]
- Call a professional photographer, do a photo session and make attractive brochures, and albums.
- If you have knowledge of digital marketing, create a catalog on different social networking platforms, else you can take the help of any freelancer.
- Do digital marketing to your targeted market.
- Do a camp program in big apartments.
- Please continue the campaign for 90 days.
- Use some standee to advertise your products on the campaign site.
- Please do not exceed 50% margin on plant and 20% margin on pot ever.
Estimated Cost to start the business.
- Cost of Plants [12X5=60] X100: Rs 6000
- Cost of decorative pot [12X5=60]X100: Rs 6000
- Cost of space makeover and plant maintenance: Rs 5000
- Photography, catalogue design & printing: Rs 3000
- Digital marketing: Rs 5000
- Standee 2 Nos: Rs 5000
- Table, chair, canopy: Rs 10000
- Travelling: Rs 10000
